There are several ways to promote your business online to generate leads and to improve sales, but email marketing is one of the best, efficient and oldest technique which is used since a more extended period to reach out the targeted customers easily. In the present time, it is still used efficiently, but for that also you need an email database that can be built by using following methods.
#1. Sign-up on your website:- When a person visits your company website, you can offer him a way to sign up to get more ideas about your business. Place a sign-up box for promotional emails and newsletters on your website’s landing page which will easy to find for the visitors. When someone visits your site a pop-up sign-up box automatically open will be a better option too. You can also offer an incentive to the visitors by referring some email address like they will get some voucher or get some discount on their purchase.
#2. Create a newsletter:- You can create a newsletter for your targeted customers or for those people who are interested in your company’s product or service, to keep them updated about your business. If you go to an email marketing agency, they will help you in creating an attractive newsletter to update the subscribers about the latest promotions. If you want to improve your email database, then build a sign-up box for the newsletter which will appear your company’s website.
#3. Social Media Promotions:- You can also share content on social media platform from your company’s website is another best way to drive more traffic towards the site but it can also help in building the email database. When promoting it also provide the opportunity to promote the newsletters by offering valuable content to the visitors who click the link to read the content on your website. Since those customers are interested in learning the information about your company, products, and services, they will prefer to read it more in future, so they prefer to subscribe the newsletter.
#4. Building the offline database:- While creating an email marketing database, it will be mostly done online, but you can try the offline mode as well. Whenever you build a network within your friend circle, industry and community, you can also interchange your business card which has your email address. Whatever printed material you have for your business like letterheads, business cards, and promotional materials must put your company’s website and email id on them.
#5. Always make shareable newsletters:- Shareable content is always the best way to get more traffic towards your website which results to get more leads and sales. Whenever you send your information’s and newsletters through emails, which is called as e-blasts. Make those emails always shareable by putting a share button. If any subscriber gets valuable information, then he can share it through his social media accounts that can further drive more traffic towards your website.
If you hire an email marketing agency, then they will handle such things for your company like creating newsletters with the share button and adding a sign-up box on your business website. They will help your business in achieving massive success.