Business Development

For more than half of the 400 small enterprises that took part in a recent survey, commissioned by eBay and conducted by AC Nielsen, reported that the internet has helped them generate profit. Furthermore, a small number of these companies stated that we are nothing without Internet world, their business would be non-existent. Web-related businesses ranging from web design and e-commerce hosting to public relations and copy writing have given an edge to many online businesses by positioning them for growth and profit creation. Prospective entrepreneurs seeking to launch an e-store or business will find numerous technological tools and services at their disposal:

Web Hosting

A full service web hosting plan, which is usually cheap, includes the following services:

  • Search engine submissions
  • Website maintenance
  • Stat monitoring of website traffic
  • Unlimited email accounts
  • Free domain names
  • Live customer support
  • Free web design
  • Multiple security layers (to protect against hackers)

Web hosting companies offer a full spectrum of business web hosting services, such as dedicated plans, e-commerce hosting, and VPS services. This enables corporate customers to place their company, service or product online. Through ASP web hosting, a company can utilize Active Server Pages (ASP) technology to create its customized website.

Web Design

Web design specialists assist customers in creating a professional, informative, and visually-captivating website. Their work makes the client’s project functional, structured, and creative. Web design companies offer consumers either a standard hosting package or a custom web design package, the latter being the pricier of the two.

A custom web page design package typically encompasses the following:

  • Keyword analysis report
  • Competitive analysis report
  • Custom web page design
  • A maximum of 10 regular content pages
  • Internet Marketing Consultation
  • One Contact Page along with a Contact Form
  • One Link Management Script (installed and integrated)

SEO experts provide their clientele with site-based optimization and off-site search engine marketing. SEO stands for Search Engine Optimization. Site-based optimization ensures that the search results of any particular search engine will bring up the client’s website. Off-site search engine marketing incorporates the company’s website into the web network by way of sites linking back to it. Another type of web design involves the utilization of data interactivity- flash design or streaming video- to put the product and brand in motion with custom sound and animation. SEO experts help clients increase their exposure to the search engines and the traffic on their website by offering search engine copywriting services. They also help businesses increase their catalog sales by providing catalog and eCommerce copy writing for print catalogs.

Marketing and graphic design firms and advertising agencies offer videography, which includes digital animation such as flash design, video blogging, and web streaming. They also provide other market design services such as graphic illustration, logo design, web design, 3D graphic design, and photography.

Public Relations

Public relations firms also play a pivotal role in contributing to an e-business’ success by extending key services such as

  • Product launching
  • Research
  • Media relations
  • Online promotions
  • Positioning
  • Email marketing

Computer Repair

Computer technicians are the doctor your computer needs when it experiences technical difficulties. They provide PC repair as well as laptop repair and handle such issues as data recovery and server maintenance.

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